THOUGHTS AND IDEAS

Design That Sells: 5 Rules for Wearable Gym Shirts in 2025

Introduction: “Would you wear this to brunch?” That one question predicts sales better than any fancy marketing trick. If members will wear your shirt outside the gym—to brunch, school pickup, or a casual office—your design becomes a staple, not a...

At CrossFit Tyler, community is everything—but apparel management felt like a headache. Owner Brittany Hersey found the solution with Forever Fierce, a team known for simplifying the process, delivering high-quality gear, and providing unmatched support. Read how this partnership transformed her gym’s apparel experience and why she recommends it to every gym owner looking for a stress-free solution.

Introduction: Same shirts, different outcomes If you run a 100–300-member facility, merch can be a dependable $1–2K profit lever every drop—if your partner matches how members actually buy: tight preorders, try-on confidence, simple SKUs, and daily in-class promotion. Both UNITEE...

Introduction: Apparel should be profit, not busywork If you run an affiliate gym, gym apparel isn’t just swag—it’s a revenue lever and a community amplifier your members proudly wear. The problem is that most gyms either (a) guess sizes and...

Predictable Profit for 100–300-Member Gyms Gym apparel shouldn’t be a gamble. With the right launch timing, pricing, and preorder process, a typical community gym (100–300 members) can turn each drop into $1,000–$2,000 in profit—without carrying inventory, guessing sizes, or drowning...

When it comes to gym apparel sales, most owners focus on the wrong details. They obsess over shirt colors, hoodie brands, or whether to include joggers in the next order. But here’s the truth after working with thousands of gyms...

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